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“Holden-Andrew has increased my sales and been the driving force in my marketing
efforts. I don't think I could have achieved such success without the knowledge Holden-Andrew provided me.”
Dr. Randall Sword, MD
Sword Medical Center
With the help of Holden-Andrew Corp., Sword Medical Center has experienced tremendous growth fueled by web promotions, strong search engine positioning and e-mail marketing.
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E-Marketing
(not just for Spammers any more)
by Chris Aguilar
During the cusp of the Internet Revolution, a wave of forward thinking businesses hit the Internet realizing the potential of millions of people seeing ads for their products and services on a daily basis.
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Unlike Spam, email campaigns (or “blasts”) are emails sent to individuals who have signed up to receive such emails either through purchases from the company or via a sign up on the company’s web site or portal. Email campaigns are proving to be highly effective marketing campaigns as you can specify who is going to get the email based on demographics or other collectible data. And you can track who is responding to which campaign through link reporting in the emails themselves or by linking the emails to specific pages on your web site. It is an innovative and highly effective way of keeping your customers informed of the products and services you offer and of events relating to your company.
More recently, the word SEO has been a hot topic on the Internet front. Standing for Search Engine Optimization this new and emerging service is the practice of tailoring your website to be read and cataloged by search engine spiders. These spiders crawl the web and report back to the search engines with data pertaining to your site. SEO makes the content on your site appeal to these spiders to increase the chances of your site being at the top of a search engine listing when someone is looking for products or goods in your market space. Using SEO clients see a much higher return on investment as their sites rank higher on the search order and thus, more people are inclined to check their site and it’s products and services. Studies have shown that consumers will hardly ever go past one page of search results when looking for specific products or services. SEO services are a sure way for companies to get their site recognition on the web and turn clicks into dollars
Sponsored links and search engine submission services are also highly effective, targeted marketing tools which have created success stories for many businesses in many different industries. In addition to these services, link sites, affiliate sites, blogs and other types of marketing are being used by web marketing professionals to create higher rankings and greater exposure
In a recent survey of Chief Marketing Officers, 56% said that they were dedicating more budget and resources to Marketing on the Internet through SEO and direct email campaigns.
But oddly enough, on a scale of 1-10, the same group gave themselves an average of 6.3 in their knowledge of using the Internet as a Marketing tool. That means that a vast number of companies are recognizing that Internet Marketing is one of the fastest and most cost effective ways of getting attention for products and services, but they do not feel confident in their own skill to harness this technology. Thus, there has been an explosion in firms offering SEO and other Marketing Services. But buyer beware, a number of these firms are fly by night operations making big promises with little to no rewards. Because of the complexity of marketing on the Internet and scoring higher rankings on search engines, results can take up to 4 months for a company to realize. Most reputable firms will offer CEO’s and Marketing managers the chance to view reports showing their current rankings, their changes, and more importantly- their ROI.
Internet Marketing is growing up quickly as the technology continues to develop to create targeted demographic and geographic material for a wide range of Internet audiences. Firms are seeing increased traffic, and as a result increased sales, by moving marketing budgets from the traditional print and media campaigns to advanced services like Search Engine Optimization, Email Campaigns, Keyword Bidding, and Search Engine Submission. Instead of radio and print ads where the audience is not specific, Internet marketing is unique in that your targeting customers who are actively seeking your product.
Holden-Andrew has a proven track record of creating increases in sales for clients seeking assistance in the area of electronic marketing. We provide all of the mentioned services and more importantly, in-depth ROI reporting so that you can clearly see how your marketing dollars are working for you.
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