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“Holden-Andrew
has increased my sales and been the driving force in my marketing efforts.
I don't think I could have achieved such success without the knowledge Holden-Andrew
provided me.”
Dr. Randall Sword, MD
Sword Medical Center
With the help of Holden-Andrew Corp., Sword Medical Center has experienced
tremendous growth fueled by web promotions, strong search engine positioning
and e-mail marketing.
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E-Marketing
(not just for Spammers any more)
During the cusp of the Internet Revolution,
a wave of forward thinking businesses hit the Internet
realizing the potential of millions of people seeing
ads for their products and services on a daily basis.
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Unlike Spam, email campaigns (or blasts) are emails sent
to individuals who have signed up to receive such emails either
through purchases from the company or via a sign up on the
company's web site or portal. Email campaigns are proving
to be highly effective marketing campaigns as you can specify
who is going to get the email based on demographics or other
collectible data. And you can track who is responding to which
campaign through link reporting in the emails themselves or
by linking the emails to specific pages on your web site.
It is an innovative and highly effective way of keeping your
customers informed of the products and services you offer
and of events relating to your company.
More recently, the word SEO
has been a hot topic on the Internet front. Standing for Search
Engine Optimization this new and emerging service is the practice
of tailoring your Web site to be read and cataloged by search
engine spiders or robots. These spiders crawl the web and
report back to the search engines with data pertaining to
your site. SEO highlights key points in the content of your
site to increase the chances of your site being at the top
of a search engine listing when someone is looking for products
or goods in your market space. Using Search Engine Optimization
clients see a much higher return on investment as their sites
rank higher on the search order and thus, more people are
inclined to check their site and their products or services.
Studies have shown that consumers will hardly ever go past
one page of search results when looking for specific products
or services. SEO services are a sure way for companies to
get their site recognition on the web and turn clicks into
dollars. Of course SEO has become a popular subject for Spam,
with people making claims to get you to the top of the search
engine in days or even hours. These myths
may cast doubt on the value of Search Engine Optimization
but they do not invalidate its importance. While nobody can
guarantee you the number one position, other businesses are
putting a lot of resources in to SEO, guaranteeing that you
will not be on the first page if you don't.
Sponsored links and search engine submission services are also highly effective, targeted marketing tools which have created success stories for many businesses in many different industries. In addition to these services, link sites, affiliate sites, blogs and other types of marketing are being used by web marketing professionals to create higher rankings and greater exposure
In a recent survey of Chief Marketing Officers, 56% said that
they were dedicating more budget and resources to Marketing
on the Internet through SEO and direct email campaigns. But
oddly enough, on a scale of 1-10, the same group gave themselves
an average of 6.3 in their knowledge of using the Internet
as a Marketing tool. That means that a vast number of companies
are recognizing that Internet Marketing is one of the fastest
and most cost effective ways of getting attention for products
and services, but they do not feel confident in their own
skill to harness this technology. Thus, there has been an
explosion in firms offering SEO and other Marketing Services.
But buyer beware, a number of these firms are fly by night
operations making big promises with little to no rewards.
Because of the complexity of marketing on the Internet and
scoring higher rankings on search engines, results can take
up to 4 months for a company to realize. Most reputable firms
will offer CEO's and Marketing managers the chance to view
reports showing their current rankings, their changes, and
more importantly- their ROI (Return On Investment).
Internet Marketing is growing quickly as the technology continues
to develop to create targeted demographic and geographic material
for a wide range of Internet audiences. Firms are seeing increased
traffic, and as a result increased sales, by moving marketing
budgets from the traditional print, televison, radio and other
media campaigns to advanced services like Search Engine Optimization,
Email Campaigns, Keyword Bidding, and Search Engine Submission.
Instead of radio and print ads where the audience is not specific,
Internet marketing is unique in that your targeting customers
who are actively seeking your product.
Holden-Andrew has a proven track record of creating increases in sales for clients seeking assistance in the area of electronic marketing. We provide all of the mentioned services and more importantly, in-depth ROI reporting so that you can clearly see how your marketing dollars are working for you.
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